On 1/20 the shipping charge will be increasing to $.75 per order. The USPS rate is increasing and the number of envelopes that are requiring additional postage are increasing. I am doing my best to keep prices as low as possible. I felt adding $.25 to every order was a better option than to add $.25 to each set of coupons. If you have looked at other sites, you may have noticed that hot or high value coupons go for over $3 for a set of 10, and many of the sites also charge an additional $.50 handling fee on top of the shipping charge. Thanks for your understanding on this issue.